BirdDog · Pricing Flow (proposal)

What BirdDog recovers for you

Plug in your real numbers. No made-up averages. The math doesn't lie — and neither do we.

Your business

Leads per month100

What your team books today5%

With BirdDog (better than your whole sales team)25%

Close rate (booked → won) — Birddog's goal50%

Your job mix — set the share + real $ of each

Installs / replacementssystem swaps, new units

Repairsdiagnostics, part swaps

Service / tune-upsmaintenance, small calls

Blended job value$2,905

The recovery

Your team today

$7,263/mo

5 booked → 3 jobs

With BirdDog (better than your team)

$43,575/mo

30 booked → 15 jobs

Net-new revenue we recover

+$36,313/mo

≈ $435,750/yr from leads you were already paying for.

Growth plan

$949/mo · $199 base + 25 × $30 booked

We don't get paid until you do. Period.

Billed only on the qualified appointments BirdDog sets — never on spam, duplicates, or leads you never wanted.

You keep 95% of the money we find. We bill only when BirdDog qualifies a lead and sets the appointment.

No setup fees. No charge for spam, duplicates, or tire-kickers. The fee is earned the moment we hand you a qualified, booked appointment — whether you close it in the thread or pick up the phone yourself.

Plans

Small base. Big value. The per-appointment fee shrinks as you grow — because scaling shouldn't punish you.

Starter

Solo operators & brand-new shops.

$99/mo base

+ $25 / booked appt

Up to 75 leads/mo

24/7 instant text response
AI qualify & book
1 seat
Lead source tracking

Growth

The core HVAC business running real volume.

$199/mo base

+ $30 / booked appt

76–150 leads/mo

Everything in Starter
Up to 5 seats
Assist-by-day workflow
Insights & ROI reporting
ServiceTitan push

Enterprise

Multi-truck & high-volume shops.

Custom per-appt fee

150+ leads/mo

Everything in Growth
Unlimited seats
Multi-location
Website widget included
Dedicated success manager

I. Definitions & Notation

BJV: Blended Job Value. Expected revenue per won job, weighted by job-type share.1
L: Leads per month (inbound calls, texts, form fills).
B₀: Baseline booking rate: share of leads your team books today.
B₁: BirdDog booking rate: B₀ + 20 pp, capped at 70%.2
C: Close rate: share of booked appointments that become paying jobs.
W: Won jobs per month = booked appointments × C.
R: Monthly revenue = W × BJV.
ΔR: Recovered revenue = R₁ − R₀.
F: Per-appointment fee, determined by tier.
M: Monthly bill = base + (booked_BirdDog × F).

II. Derivation

BJV = Σ(share_i × value_i) booked₀ = L × B₀ booked₁ = L × B₁ W₀ = booked₀ × C; W₁ = booked₁ × C R₀ = W₀ × BJV; R₁ = W₁ × BJV ΔR = R₁ − R₀ M = base + (booked₁ × F) ROI = (ΔR ÷ M) × 100

III. Worked Example (default calculator values)

Variable	Value	Result
L · B₀ · B₁ · C · BJV	100 · 5% · 25% · 50% · $2,905	—
booked₀ = L × B₀	100 × 0.05	5
W₀ = booked₀ × C	5 × 0.50	2.5
R₀ = W₀ × BJV	2.5 × $2,905	$7,263/mo
booked₁ = L × B₁	100 × 0.25	25
W₁ = booked₁ × C	25 × 0.50	12.5
R₁ = W₁ × BJV	12.5 × $2,905	$36,313/mo
ΔR = R₁ − R₀	$36,313 − $7,263	$29,050/mo
M = $199 + (booked₁ × $30)	$199 + (25 × $30)	$949/mo
ROI = ΔR ÷ M	$29,050 ÷ $949	3,061%

IV. Billable Event Definition

A fee is earned when BirdDog qualifies a lead and sets a confirmed appointment on your calendar. Not for spam, duplicates, or tire-kickers. Not contingent on your close. We control the booking event; therefore billing is clean, observable, and not gameable.3

1 BJV is an expected value weighted by volume share. A single high-ticket job cannot distort it beyond its share.

2 The 20 percentage-point lift is conservative. Industry data show 27% of inbound calls go unanswered and 85% of those callers never call back. BirdDog answers 100% in under five seconds.

3 This is why we charge per booking, not per lead or per closed sale. The booking event is the trust boundary we can verify.